Congratulations to Audi

Kinja'd!!! "BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo" (bluemazda2)
02/07/2016 at 23:08 • Filed to: David Bowie, Starman, Audi R8, V10

Kinja'd!!!20 Kinja'd!!! 16

They won tonight with the commercial for the 2017 R8 V10 Plus. I’m willing to say that this is the best commercial for a car I’ve seen.

It also happens to be the first time I’ve teared up over a commercial. The commercial was touching, but hearing David Bowie’s “Starman” absolutely did it for me.

I’m a huge fan of David Bowie. The song fits the commercial perfectly. On a side note, the new R8 is drop dead gorgeous.

Congratulations, Audi.


DISCUSSION (16)


Kinja'd!!! ttyymmnn > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:10

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I would have to agree. As an aviation historian guy, this one pushed all my buttons. Great ad.


Kinja'd!!! Montalvo > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:12

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Definitely my favorite of the night. I am not a big fan of Audi to be honest but I do love the R8 and this commercial nailed it.


Kinja'd!!! AddictedToM3s - Drives a GC > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:20

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Goodness that was beautiful!


Kinja'd!!! QCGoose > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:20

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It was my favorite ad of the night by far, but also I thought tonight’s commercials were overall pretty lame. The R8 ad was terrific and maybe two others were pretty good at best; the rest were just like any other commercial shown throughout the year.

Pretty lackluster Super Bowl commercials overall IMO.


Kinja'd!!! thedevilinside > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:25

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I can’t find if that is an actual astronaut they used so I am going to assume it wasn’t. Anyone know for sure?


Kinja'd!!! BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > QCGoose
02/07/2016 at 23:27

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They weren’t too bad, but I miss the commercials from 2011 and 2012. The BMW commercial was pretty good. The Mini commercial was good too. In the end, Audi outdid everyone else.

On a side note, I kind of want the socks from the Kia commercial. They look interesting.


Kinja'd!!! Your boy, BJR > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:28

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Apollo astronaut?

Shoulda been a Vette commercial.


Kinja'd!!! BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > thedevilinside
02/07/2016 at 23:30

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As far as I know, it’s not a real astronaut. All of it just ties in to the idea that the R8 is a “rocket on wheels” and Bowie’s song.


Kinja'd!!! Daily Drives a Dragon - One Last Lap > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:36

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There were so many stills from that which could be used as wallpapers.


Kinja'd!!! Wheelerguy > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:38

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This kind of ad would rock as an intro to a game’s Hypercar category.


Kinja'd!!! Thomas Donohue > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/07/2016 at 23:40

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Extended version.


Kinja'd!!! BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > Thomas Donohue
02/07/2016 at 23:52

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Thank you for sharing that. It was even better.


Kinja'd!!! BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > Your boy, BJR
02/07/2016 at 23:57

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I honestly found the car and song fitting for the theme. The V10 R8 is a rocket of a car in its own right. Although I see where you're going with this, I'm happy to see the R8 here.


Kinja'd!!! Mr. Ontop, No Strokes, No Smokes...Goes Fast. > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/08/2016 at 00:00

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How Corvette didn’t come up with this is a mystery. THEY HAVE A HISTORY WITH ASTRONAUTS!


Kinja'd!!! Spoon II > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/08/2016 at 01:09

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That was excellent! Right in the feels, and even more so with the extended version. Thanks for sharing!


Kinja'd!!! TheJMan92 > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo
02/08/2016 at 17:24

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Playing Metal Gear Solid V last night, sneaking around an outpost for a mission and I hear a familiar tune in the background. Now, in MGSV you can grab tapes from radios and play them on your Walkman, so I grab it and finish the mission.

Back in the helicopter I open up the tape list and there it is, The Man Who Sold the World. I definitely rocked it on the next mission.

ETA: That’s an awesome ad, way to go Audi!